Ready to build yours?
The Outcome:
Nike Brand Experience in Full View
This campaign, run by ScholarshipOwl, effectively demonstrated the power of scholarships as a strategic marketing tool. It provided valuable insights into Gen Z's willingness to engage with brands through unique, interactive initiatives.
Over the campaign period, we achieved remarkable results:
2,564 students submitted images from their Nike store experience, directly fulfilling the campaign's goal of driving brick-and-mortar and/or online retail action.
Key Market Insights for Nike
This "Nike Scholarship" experiment revealed a significant appetite among Gen Z students (ages 16-24, targeting high school and college students) for engaging directly with brands, even when the primary incentive is a scholarship. The requirement to visit a physical or virtual retail space successfully drove real-world interaction, a challenge many traditional marketing efforts face.
Set Up a Quick Chat
ScholarshipOwl for Business is pioneering the idea of companies using scholarships strategically to achieve marketing, lead generation, and social impact goals. With access to over 11 million Gen Z students actively seeking scholarships, we can help you create a campaign that truly connects with the heart of your audience.
Ready to create a scholarship campaign that delivers impactful results like this? Contact us today to get started!
Let’s Build Your Campaign
