Meta Ads Costing More and Converting Less?

Scholarship Campaigns Outperform Meta Ads for Gen Z Lead Generation.

Scholarship Campaigns Outperform Facebook Ads for Gen Z Lead Generation.

Facebook Ads Costing More and Converting Less?

Scholarship Campaigns Outperform Facebook Ads for Gen Z Lead Generation.

Facebook Ads Costing More and Converting Less?

Stay ahead with ScholarshipOwl

Performance Comparison

Stay ahead with ScholarshipOwl

Meta Ads

ScholarshipOwl Campaigns

Conversion Rate

⚠️ Often low with Gen Z

✅ High intent & consistent

Lead Quality

⚠️ Scrolling users, not doers

✅ Verified student applicants

Cost Per Lead (CPL)

⚠️ Frequently $20–$50+

✅ Predictably lower CPL

Engagement Behavior

⚠️ Passive ad views

✅ Action-driven applications

Creative Fatigue

⚠️ Constant refresh needed

✅ No ad creative required

Tracking/Attribution

⚠️ Limited due to iOS/privacy changes

✅ Transparent performance reporting

Stay ahead with automation

Performance
Comparison

Facebook Ads

ScholarshipOwl

Campaigns

Conversion Rate

⚠️ Often low with Gen Z

✅ High intent & consistent

Lead Quality

⚠️ Scrolling users, not doers

✅ Verified student applicants

Cost Per Lead (CPL)

⚠️ Frequently $20–$50+

✅ Predictably lower CPL

Engagement Behavior

⚠️ Passive ad views

✅ Action-driven applications

Creative Fatigue

⚠️ Constant refresh needed

✅ No ad creative required

Tracking/Attribution

⚠️ Limited due to iOS/privacy changes

✅ Transparent performance reporting

Stay ahead with automation

Stay ahead with automation

Performance Comparison

Facebook Ads

ScholarshipOwl

Campaigns

Conversion Rate

⚠️ Often low with Gen Z

✅ High intent & consistent

Conversion Rate

⚠️ Often low with Gen Z

✅ High intent & consistent

Lead Quality

⚠️ Scrolling users, not doers

✅ Verified student applicants

Lead Quality

⚠️ Scrolling users, not doers

✅ Verified student applicants

Cost Per Lead (CPL)

⚠️ Frequently $20–$50+

✅ Predictably lower CPL

Cost Per Lead (CPL)

⚠️ Frequently $20–$50+

✅ Predictably lower CPL

Engagement Behavior

⚠️ Passive ad views

✅ Action-driven applications

Engagement Behavior

⚠️ Passive ad views

✅ Action-driven applications

Creative Fatigue

⚠️ Constant refresh needed

✅ No ad creative required

Creative Fatigue

⚠️ Constant refresh needed

✅ No ad creative required

Tracking/Attribution

⚠️ Limited due to iOS/privacy changes

✅ Transparent performance reporting

Tracking/Attribution

⚠️ Limited due to iOS/privacy changes

✅ Transparent performance reporting

How It Works

Getting Started Is Ridiculously Simple

“Set it and forget it” campaign delivery

Step

01

Launch a Campaign

Pick your audience. We handle targeting, creative, legal, and setup.

Step

02

Capture High-Intent Audience

Students apply and share their data—completely permissioned.

Step

03

Own the Results

Leads flow straight into your CRM. You nurture. You close. You win.

Why Scholarship Campaigns Win Over Meta Ads

Meta ad performance is dropping fast—especially with Gen Z. Scholarship campaigns provide a high-ROI, low-friction alternative that gets results.

11M+ Verified Gen Z Students

Engage motivated users who are actively applying, not passively scrolling.

Conversion-Optimized Campaigns

Generate signups, applications, and student leads who actually take action.

No Creatives and No Pixel Setup

Launch fully managed campaigns without ad fatigue or setup headaches.

Reliable CPL Performance

More consistent, lower cost per lead than traditional paid social.

Plug and Play Integrations

Zapier, HubSpot, CRMs, Webhooks, and more.

Proven ROI

Full-funnel analytics to track every lead, form start, and conversion.

Why Scholarship Campaigns Win Over Facebook Ads

Facebook ad performance is dropping fast—especially with Gen Z. Scholarship campaigns provide a high-ROI, low-friction alternative that gets results.

11M+ Verified Gen Z Students

Engage motivated users who are actively applying, not passively scrolling.

Conversion-Optimized Campaigns

Generate signups, applications, and student leads who actually take action.

No Creatives and No Pixel Setup

Launch fully managed campaigns without ad fatigue or setup headaches.

Proven ROI

Full-funnel analytics to track every lead, form start, and conversion.

Plug and Play Integrations

Zapier, HubSpot, CRMs, Webhooks, and more.

Reliable CPL Performance

More consistent, lower cost per lead than traditional paid social.

Why Scholarship Campaigns Win Over Facebook Ads

Facebook ad performance is dropping fast—especially with Gen Z. Scholarship campaigns provide a high-ROI, low-friction alternative that gets results.

11M+ Verified Gen Z Students

Engage motivated users who are actively applying, not passively scrolling.

Conversion-Optimized Campaigns

Generate signups, applications, and student leads who actually take action.

No Creatives and No Pixel Setup

Launch fully managed campaigns without ad fatigue or setup headaches.

Proven ROI

Full-funnel analytics to track every lead, form start, and conversion.

Plug and Play Integrations

Zapier, HubSpot, CRMs, Webhooks, and more.

Reliable CPL Performance

More consistent, lower cost per lead than traditional paid social.

ScholarshipOwl drove 10,000+ high-quality leads to our site each month.

ScholarshipOwl drove 10,000+ high-quality leads to our site each month.

ScholarshipOwl drove 10,000+ high-quality leads to our site each month.

Muzamal Hussain

Daniel Kahn

Sparrow, COO

Trusted by Gen Z-Focused Growth Teams

Trusted by Gen Z-Focused
Growth Teams

Faq's

Replacing Meta Ads with Scholarships

Is this just another ad platform?

No. Students actively opt in for scholarships—you're not competing for attention in a feed.

How fast can we launch?

Can I still use Facebook for retargeting?

What kind of targeting is available?

Are campaigns data-compliant?

Faq's

Replacing Meta Ads with Scholarships

Is this just another ad platform?

No. Students actively opt in for scholarships—you're not competing for attention in a feed.

How fast can we launch?

Can I still use Facebook for retargeting?

What kind of targeting is available?

Are campaigns data-compliant?

Faq's

Replacing Meta Ads with Scholarships

Is this just another ad platform?

No. Students actively opt in for scholarships—you're not competing for attention in a feed.

How fast can we launch?

Can I still use Facebook for retargeting?

What kind of targeting is available?

Are campaigns data-compliant?

Ready to Replace Costly Clicks With Qualified Gen Z Leads?

Launch a fully managed scholarship campaign and start getting better results than paid social.

Ready to Replace Costly Clicks With Qualified Gen Z Leads?

Launch a fully managed scholarship campaign and start getting better results than paid social.

Ready to Replace Costly Clicks With Qualified Gen Z Leads?

Launch a fully managed scholarship campaign and start getting better results than paid social.

How It Works

How It Works

Getting Started Is Ridiculously Simple

“Set it and forget it” campaign delivery

Step

01

Launch a Campaign

Pick your audience. We handle targeting, creative, legal, and setup.

Step

02

Capture High-Intent Audience

Students apply and share their data—completely permissioned.

Step

03

Own the Results

Leads flow straight into your CRM. You nurture. You close. You win.

Step

01

Launch a Campaign

Pick your audience. We handle targeting, creative, legal, and setup.

Step

02

Capture High-Intent Audience

Students apply and share their data—completely permissioned.

Step

03

Own the Results

Leads flow straight into your CRM. You nurture. You close. You win.

Getting Started Is Ridiculously Simple

“Set it and forget it” campaign delivery

01

Launch a Campaign

Pick your audience. We handle targeting, creative, legal, and setup.

02

Capture High-Intent Audience

Students apply and share their data—completely permissioned.

03

Own the Results

Leads flow straight into your CRM. You nurture. You close. You win.

01

Launch a Campaign

Pick your audience. We handle targeting, creative, legal, and setup.

02

Capture High-Intent Audience

Students apply and share their data—completely permissioned.

03

Own the Results

Leads flow straight into your CRM. You nurture. You close. You win.