Facebook Ads Costing More and Converting Less?
Scholarship Campaigns Outperform Facebook Ads for Gen Z Lead Generation.
Scholarship Campaigns Outperform Facebook Ads for Gen Z Lead Generation.
Facebook Ads Costing More and Converting Less?
Scholarship Campaigns Outperform Facebook Ads for Gen Z Lead Generation.
Facebook Ads Costing More and Converting Less?
Stay ahead with ScholarshipOwl
Performance Comparison
Stay ahead with ScholarshipOwl
Facebook Ads
ScholarshipOwl Campaigns
Conversion Rate
⚠️ Often low with Gen Z
✅ High intent & consistent
Lead Quality
⚠️ Scrolling users, not doers
✅ Verified student applicants
Cost Per Lead (CPL)
⚠️ Frequently $20–$50+
✅ Predictably lower CPL
Engagement Behavior
⚠️ Passive ad views
✅ Action-driven applications
Creative Fatigue
⚠️ Constant refresh needed
✅ No ad creative required
Tracking/Attribution
⚠️ Limited due to iOS/privacy changes
✅ Transparent performance reporting
Stay ahead with automation
Performance
Comparison
Facebook Ads
ScholarshipOwl
Campaigns
Conversion Rate
⚠️ Often low with Gen Z
✅ High intent & consistent
Lead Quality
⚠️ Scrolling users, not doers
✅ Verified student applicants
Cost Per Lead (CPL)
⚠️ Frequently $20–$50+
✅ Predictably lower CPL
Engagement Behavior
⚠️ Passive ad views
✅ Action-driven applications
Creative Fatigue
⚠️ Constant refresh needed
✅ No ad creative required
Tracking/Attribution
⚠️ Limited due to iOS/privacy changes
✅ Transparent performance reporting
Stay ahead with automation
Stay ahead with automation
Performance Comparison
Facebook Ads
ScholarshipOwl
Campaigns
Conversion Rate
⚠️ Often low with Gen Z
✅ High intent & consistent
Conversion Rate
⚠️ Often low with Gen Z
✅ High intent & consistent
Lead Quality
⚠️ Scrolling users, not doers
✅ Verified student applicants
Lead Quality
⚠️ Scrolling users, not doers
✅ Verified student applicants
Cost Per Lead (CPL)
⚠️ Frequently $20–$50+
✅ Predictably lower CPL
Cost Per Lead (CPL)
⚠️ Frequently $20–$50+
✅ Predictably lower CPL
Engagement Behavior
⚠️ Passive ad views
✅ Action-driven applications
Engagement Behavior
⚠️ Passive ad views
✅ Action-driven applications
Creative Fatigue
⚠️ Constant refresh needed
✅ No ad creative required
Creative Fatigue
⚠️ Constant refresh needed
✅ No ad creative required
Tracking/Attribution
⚠️ Limited due to iOS/privacy changes
✅ Transparent performance reporting
Tracking/Attribution
⚠️ Limited due to iOS/privacy changes
✅ Transparent performance reporting
How It Works
Getting Started Is Ridiculously Simple
“Set it and forget it” campaign delivery
Step
01
Launch a Campaign
Pick your audience. We handle targeting, creative, legal, and setup.
Step
02
Capture High-Intent Audience
Students apply and share their data—completely permissioned.
Step
03
Own the Results
Leads flow straight into your CRM. You nurture. You close. You win.
Why Scholarship Campaigns Win Over Facebook Ads
Meta ad performance is dropping fast—especially with Gen Z. Scholarship campaigns provide a high-ROI, low-friction alternative that gets results.
11M+ Verified Gen Z Students
Engage motivated users who are actively applying, not passively scrolling.
Conversion-Optimized Campaigns
Generate signups, applications, and student leads who actually take action.
No Creatives and No Pixel Setup
Launch fully managed campaigns without ad fatigue or setup headaches.
Reliable CPL Performance
More consistent, lower cost per lead than traditional paid social.
Plug and Play Integrations
Zapier, HubSpot, CRMs, Webhooks, and more.
Proven ROI
Full-funnel analytics to track every lead, form start, and conversion.
Why Scholarship Campaigns Win Over Facebook Ads
Facebook ad performance is dropping fast—especially with Gen Z. Scholarship campaigns provide a high-ROI, low-friction alternative that gets results.
11M+ Verified Gen Z Students
Engage motivated users who are actively applying, not passively scrolling.
Conversion-Optimized Campaigns
Generate signups, applications, and student leads who actually take action.
No Creatives and No Pixel Setup
Launch fully managed campaigns without ad fatigue or setup headaches.
Proven ROI
Full-funnel analytics to track every lead, form start, and conversion.
Plug and Play Integrations
Zapier, HubSpot, CRMs, Webhooks, and more.
Reliable CPL Performance
More consistent, lower cost per lead than traditional paid social.
Why Scholarship Campaigns Win Over Facebook Ads
Facebook ad performance is dropping fast—especially with Gen Z. Scholarship campaigns provide a high-ROI, low-friction alternative that gets results.
11M+ Verified Gen Z Students
Engage motivated users who are actively applying, not passively scrolling.
Conversion-Optimized Campaigns
Generate signups, applications, and student leads who actually take action.
No Creatives and No Pixel Setup
Launch fully managed campaigns without ad fatigue or setup headaches.
Proven ROI
Full-funnel analytics to track every lead, form start, and conversion.
Plug and Play Integrations
Zapier, HubSpot, CRMs, Webhooks, and more.
Reliable CPL Performance
More consistent, lower cost per lead than traditional paid social.
ScholarshipOwl drove 10,000+ high-quality leads to our site each month.
ScholarshipOwl drove 10,000+ high-quality leads to our site each month.
ScholarshipOwl drove 10,000+ high-quality leads to our site each month.
Daniel Kahn
Sparrow, COO
Trusted by Gen Z-Focused Growth Teams
Trusted by Gen Z-Focused
Growth Teams
Faq's
Replacing Facebook Ads with Scholarships
Is this just another ad platform?
No. Students actively opt in for scholarships—you're not competing for attention in a feed.
How fast can we launch?
Can I still use Facebook for retargeting?
What kind of targeting is available?
Are campaigns data-compliant?
Faq's
Replacing Facebook Ads with Scholarships
Is this just another ad platform?
No. Students actively opt in for scholarships—you're not competing for attention in a feed.
How fast can we launch?
Can I still use Facebook for retargeting?
What kind of targeting is available?
Are campaigns data-compliant?
Faq's
Replacing Facebook Ads with Scholarships
Is this just another ad platform?
No. Students actively opt in for scholarships—you're not competing for attention in a feed.
How fast can we launch?
Can I still use Facebook for retargeting?
What kind of targeting is available?
Are campaigns data-compliant?
Ready to Replace Costly Clicks With Qualified Gen Z Leads?
Launch a fully managed scholarship campaign and start getting better results than paid social.
Ready to Replace Costly Clicks With Qualified Gen Z Leads?
Launch a fully managed scholarship campaign and start getting better results than paid social.
Ready to Replace Costly Clicks With Qualified Gen Z Leads?
Launch a fully managed scholarship campaign and start getting better results than paid social.
All rights reserved ScholarshipOwl for Business - Copyright© 2025
All rights reserved ScholarshipOwl for Business - Copyright© 2025
All rights reserved ScholarshipOwl for Business - Copyright© 2025
How It Works
How It Works
Getting Started Is Ridiculously Simple
“Set it and forget it” campaign delivery
Step
01
Launch a Campaign
Pick your audience. We handle targeting, creative, legal, and setup.
Step
02
Capture High-Intent Audience
Students apply and share their data—completely permissioned.
Step
03
Own the Results
Leads flow straight into your CRM. You nurture. You close. You win.
Step
01
Launch a Campaign
Pick your audience. We handle targeting, creative, legal, and setup.
Step
02
Capture High-Intent Audience
Students apply and share their data—completely permissioned.
Step
03
Own the Results
Leads flow straight into your CRM. You nurture. You close. You win.
Getting Started Is Ridiculously Simple
“Set it and forget it” campaign delivery
01
Launch a Campaign
Pick your audience. We handle targeting, creative, legal, and setup.
02
Capture High-Intent Audience
Students apply and share their data—completely permissioned.
03
Own the Results
Leads flow straight into your CRM. You nurture. You close. You win.
01
Launch a Campaign
Pick your audience. We handle targeting, creative, legal, and setup.
02
Capture High-Intent Audience
Students apply and share their data—completely permissioned.
03
Own the Results
Leads flow straight into your CRM. You nurture. You close. You win.