Want results like this?
In just one month and four days, this campaign achieved remarkable success, demonstrating the immense potential of brand-focused scholarships.
A massive 832 students responded by submitting photos of their unique Chipotle order experience, showcasing their engagement with the brand.
ScholarshipOwl users clearly demonstrated their willingness to engage with brand-focused calls to action, providing a perfect way to gather first-party data and sentiment data on what products college students prefer within a retailer's portfolio of offerings.
Key Market Insights for Chipotle
Beyond the impressive engagement, this campaign offered valuable market insights. The high volume of student submissions revealed a strong existing interest in the Chipotle brand among the Gen Z audience. Furthermore, observations from student interactions, including some who expressed difficulty affording the meals, highlighted a significant learning opportunity: there's a clear need for special meal offers or dedicated menu for students beyond the "Back to school" offer in September tailored specifically for high school and college students. A student-focused offering could further deepen brand loyalty and accessibility for this key demographic. This campaign successfully proved that connecting with Gen Z through scholarships can also be a powerful tool for gathering actionable market intelligence.
Devin S. Won $1,000.
