The Unexpected Key to Gen Z Engagement for Brands Like Chipotle
The Unexpected Key to Gen Z Engagement for Brands Like Chipotle
A custom scholarship experience designed to energize Gen Z and drive real-world engagement. This case study demonstrates how ScholarshipOwl can help brands like Chipotle connect with their target audience in innovative ways.
A custom scholarship experience designed to energize Gen Z and drive real-world engagement. This case study demonstrates how ScholarshipOwl can help brands like Chipotle connect with their target audience in innovative ways.
Turning Ideas into Action
Turning Ideas into Action
The Opportunity
This ScholarshipOwl test campaign aimed to explore how brands like Chipotle could connect with Gen Z by encouraging in-store or online retail action. The goal was to see if our users would perform an action that drove engagement with a physical or virtual retail destination, gathering valuable first-party and sentiment data.
The Opportunity
This ScholarshipOwl test campaign aimed to explore how brands like Chipotle could connect with Gen Z by encouraging in-store or online retail action. The goal was to see if our users would perform an action that drove engagement with a physical or virtual retail destination, gathering valuable first-party and sentiment data.
The Opportunity
This ScholarshipOwl test campaign aimed to explore how brands like Chipotle could connect with Gen Z by encouraging in-store or online retail action. The goal was to see if our users would perform an action that drove engagement with a physical or virtual retail destination, gathering valuable first-party and sentiment data.
Our Approach
We built a custom scholarship, "The Chipotle Fan Scholarship: Real Food, Real Impact," with a User-Generated Content (UGC) feature that spotlighted real student stories. Students were asked to share photos of their unique Chipotle order experience. This approach boosted authenticity and engagement, proving the power of scholarships as a unique marketing channel for businesses.
Our Approach
We built a custom scholarship, "The Chipotle Fan Scholarship: Real Food, Real Impact," with a User-Generated Content (UGC) feature that spotlighted real student stories. Students were asked to share photos of their unique Chipotle order experience. This approach boosted authenticity and engagement, proving the power of scholarships as a unique marketing channel for businesses.
Our Approach
We built a custom scholarship, "The Chipotle Fan Scholarship: Real Food, Real Impact," with a User-Generated Content (UGC) feature that spotlighted real student stories. Students were asked to share photos of their unique Chipotle order experience. This approach boosted authenticity and engagement, proving the power of scholarships as a unique marketing channel for businesses.
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The Outcome:
Chipotle User Experience in Full View
The Outcome:
Chipotle User Experience in Full View
The Outcome:
Chipotle User Experience in Full View
In just one month and four days, this campaign achieved remarkable success, demonstrating the immense potential of brand-focused scholarships.
A massive 832 students responded by submitting photos of their unique Chipotle order experience, showcasing their engagement with the brand.
ScholarshipOwl users clearly demonstrated their willingness to engage with brand-focused calls to action, providing a perfect way to gather first-party data and sentiment data on what products college students prefer within a retailer's portfolio of offerings.
Insights
Insights
Insights
Key Market Insights for Chipotle
Brand Affinity
Gen Z students showed strong interest and connection with the Chipotle brand.
Brand Affinity
Gen Z students showed strong interest and connection with the Chipotle brand.
Brand Affinity
Gen Z students showed strong interest and connection with the Chipotle brand.
Pricing Opportunity
Affordability gaps revealed demand for student-specific offers and menus.
Pricing Opportunity
Affordability gaps revealed demand for student-specific offers and menus.
Pricing Opportunity
Affordability gaps revealed demand for student-specific offers and menus.
Actionable Insights
Scholarships proved effective for gathering valuable Gen Z market data.
Actionable Insights
Scholarships proved effective for gathering valuable Gen Z market data.
Actionable Insights
Scholarships proved effective for gathering valuable Gen Z market data.
See It In Action
See It In Action
See It In Action
Real Applications from Students
Real Applications from Students
Real Applications from Students
Preview
Student View of Your Chipotle Scholarship
The Chipotle Fan Scholarship: Real Food, Real Impact Scholarship was dedicated to Chipotle fans. The Scholarship offered a life-changing opportunity for students to support their educational journey. The application process was simple and focused on students who shared photos of their Chipotle orders, directly connecting their passion for the brand with a tangible reward.
Student View of Your Chipotle Scholarship
Preview
Testimonial
Testimonial
Testimonial
“I was fortunate to discover this scholarship through the Scholarship Owl website, and I am honored to have been chosen as a recipient. I am excited and grateful for this opportunity and look forward to using the scholarship to support my future endeavors and educational journey. My next step is to study biomedical engineering at the University of Illinois at Chicago.”
“I was fortunate to discover this scholarship through the Scholarship Owl website, and I am honored to have been chosen as a recipient. I am excited and grateful for this opportunity and look forward to using the scholarship to support my future endeavors and educational journey. My next step is to study biomedical engineering at the University of Illinois at Chicago.”
“I was fortunate to discover this scholarship through the Scholarship Owl website, and I am honored to have been chosen as a recipient. I am excited and grateful for this opportunity and look forward to using the scholarship to support my future endeavors and educational journey. My next step is to study biomedical engineering at the University of Illinois at Chicago.”
Devin S. Won $1,000.
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Let’s Build Your Campaign Like This
Let’s Build Your Campaign Like This
Let’s Build Your Campaign Like This
Use scholarships as a powerful tool for marketing, lead generation, and social impact. Reach 11M+ Gen Z students with campaigns that truly connect. Ready to drive results? Let’s talk!
All rights reserved ScholarshipOwl for Business - Copyright© 2025
All rights reserved ScholarshipOwl for Business - Copyright© 2025
Student View of Your Chipotle Scholarship
Preview
The Chipotle Fan Scholarship: Real Food, Real Impact Scholarship was dedicated to Chipotle fans. The Scholarship offered a life-changing opportunity for students to support their educational journey. The application process was simple and focused on students who shared photos of their Chipotle orders, directly connecting their passion for the brand with a tangible reward.
Student View of Your Chipotle Scholarship
Preview
The Chipotle Fan Scholarship: Real Food, Real Impact Scholarship was dedicated to Chipotle fans. The Scholarship offered a life-changing opportunity for students to support their educational journey. The application process was simple and focused on students who shared photos of their Chipotle orders, directly connecting their passion for the brand with a tangible reward.