Generation Z are entering the workforce. This generation, are digital-native and social consciousness and will probably change the dynamics and bring unique expectations and aspirations to your workplace.
To attract Gen Z, businesses must understand their priorities and values. Through a recent survey of college students we conducted on the ScholarshipOwl platform, we gained valuable insights into their career goals, salary expectations, and desired workplace perks. These results are going to surprise you!
Key Findings:
Career Goals and Aspirations
- Diverse Interests: This is not surprising, Gen Z students pursue a wide range of majors, from STEM fields to humanities and arts.
- High Salary Expectations: Gen Z wants to make money, there is no arguing that. A significant portion of students anticipate earning salaries between $60,000 and $100,000 upon graduation. We would have thought it to be higher.
- Work-Life Balance: This was surprising. Students prioritize work-life balance and seek flexible work arrangements. Will remote work prevail in 2025? Fun Fact: ScholarshipOwl is a Remote-first company!
- Social Impact: This isn’t surprising. Gen Z are also called the activist generation. Many Gen Zers are driven by a desire to make a positive impact on society and are interested in careers that align with their values.
Desired Workplace Perks
- Remote and Hybrid Work: This generation will want the ability to work remotely or in a hybrid model is a top priority for many students.
- Professional Development: Gen Z want opportunities for growth, mentorship, and continuous learning are highly valued.
- Health and Wellness Benefits: Health is number 1 for Gen Z. Comprehensive health insurance, mental health support, and wellness programs are important considerations when looking for their first role after college.
- Social Impact Initiatives: Involvement in corporate social responsibility programs and opportunities to contribute to social causes.
How Businesses Can Attract and Retain Gen Z Talent
To appeal to Gen Z, businesses must adopt a totally new approach that aligns with their values and expectations. Here are some key strategies:
- Embrace Flexible Work Arrangements:
- Remote and Hybrid Work: Their life is important. Help them prioritize their lives and offer flexible work options to accommodate diverse lifestyles and preferences.
- Flexible Scheduling: Allow employees to choose their own work hours to improve work-life balance. Focus on their output and not the hours they spend at their screens.
- Invest in Professional Development:
- Mentorship Programs: Provide opportunities for mentorship and coaching to help employees grow and advance their careers.
- Training and Development: Offer ongoing training and development programs to keep employees’ skills up-to-date.
- Tuition Reimbursement: Support employees’ continued education by offering tuition reimbursement programs.
- Prioritize Employee Well-being:
- Comprehensive Benefits: Provide comprehensive health insurance plans, mental health support, and wellness programs.
- Paid Time Off: Offer generous vacation and sick leave policies to encourage work-life balance.
- Ergonomic Workspaces: Invest in ergonomic furniture and equipment to prevent workplace injuries and promote employee comfort.
- Foster a Positive Company Culture:
- Open and Transparent Communication: Encourage open and honest communication between employees and management.
- Employee Recognition: Recognize and reward employees for their contributions to the company.
- Social Impact Initiatives: Support social and environmental causes to align with Gen Z’s values.
- Leverage Technology:
- Digital Tools: Use digital tools to streamline processes and improve efficiency.
- Social Media: Engage with Gen Z on social media platforms to build brand awareness and attract talent.
- Virtual and Augmented Reality: Incorporate innovative technologies to create engaging and immersive experiences.
By understanding and addressing the unique needs and expectations of Gen Z, businesses can create a more attractive and fulfilling workplace. This will not only help attract top talent but also foster a loyal and engaged workforce.
Remember, Gen Z is not just the future of the workforce; they are the future of your business.
The companies that win in the next decade won’t just be the ones with the coolest offices or the flashiest perks. They’ll be the ones that make a real difference in their employees’ lives. And nothing says “we care” quite like helping someone achieve their educational dreams. Gen Z is watching. Are you ready to step up? Watch a short demo with us!
