Emerging B2B Marketing Trends to Watch for in 2025 (And How to Win!)
At ScholarshipOwl, we’ve seen firsthand how quickly the B2B landscape shifts. 2025 is shaping up to be a…
Stop Chasing Likes, Start Winning Students: How Data Can Supercharge Your Scholarship Campaigns
Let’s be honest, we all love a good number. Thousands of followers, millions of views – it’s tempting…
Understanding the Next Generation of Workers
Generation Z are entering the workforce. This generation, are digital-native and social consciousness and will probably change the…
Why Sponsored Scholarships Are the Key to Winning Over Gen Z Employees
If you’re a C-level executive leading a company that’s serious about attracting top Gen Z talent, here’s a…
Cracking the Code: What Gen Z Students Really Want in a Credit Card (and How to Reach Them)
Forget everything you thought you knew about marketing credit cards. Gen Z, a generation known for their digital…
The Price of a Degree: Gen Z’s Debt Burden
Debt-Savvy Gen Z: A Lucrative Market for Your Business College. It’s a stepping stone to a brighter future,…
Gen Z Students Will Make Their Vote Count at the 2024 Elections
In August 2024, ScholarshipOwl delved into learning more about how the youth vote may impact the results of the 2024…
Forget Focus Groups: How We Hack Scholarships to Get REAL Student Insights
Understanding your audience is the key to understanding their needs. When it comes to students, remember, they are…
Empowering Gen Z: Unveiling Insights on College Funding for Fall 2024
Understanding Gen Z is crucial for market leadership in today’s dynamic landscape. Today, as we navigate through economic…
Building Bridges, Not Banner Ads: Why ScholarshipOwl for Business Outshines TikTok Ads for Reaching Gen Z
Bridging the gap between brands and Gen Z, the digitally native generation, can feel like navigating uncharted territory.…