Why Sponsored Scholarships Are the Key to Winning Over Gen Z Employees
If you’re a C-level executive leading a company that’s serious about attracting top Gen Z talent, here’s a…
How Does Gen Z Really Use Their Phones?
Gen Z, the digital natives, have fundamentally reshaped the way we consume information and entertainment. Their reliance on…
5 Ways to Craft Scholarship Descriptions Gen Z Will Notice
5 Ways to Craft Scholarship Descriptions Gen Z Will Notice Gen Z, the digital natives, are a unique…
Cracking the Code: What Gen Z Students Really Want in a Credit Card (and How to Reach Them)
Forget everything you thought you knew about marketing credit cards. Gen Z, a generation known for their digital…
The Price of a Degree: Gen Z’s Debt Burden
Debt-Savvy Gen Z: A Lucrative Market for Your Business College. It’s a stepping stone to a brighter future,…
Gen Z Students Will Make Their Vote Count at the 2024 Elections
In August 2024, ScholarshipOwl delved into learning more about how the youth vote may impact the results of the 2024…
Forget Focus Groups: How We Hack Scholarships to Get REAL Student Insights
Understanding your audience is the key to understanding their needs. When it comes to students, remember, they are…
Empowering Gen Z: Unveiling Insights on College Funding for Fall 2024
Understanding Gen Z is crucial for market leadership in today’s dynamic landscape. Today, as we navigate through economic…
Building Bridges, Not Banner Ads: Why ScholarshipOwl for Business Outshines TikTok Ads for Reaching Gen Z
Bridging the gap between brands and Gen Z, the digitally native generation, can feel like navigating uncharted territory.…
User Intent and Engagement: How ScholarshipOwl for Business Outshines TikTok Ads in Next-Gen Engagement
In the dynamic world of Gen Z advertising, capturing the attention of Generation Z is a formidable challenge.…